Instagram has become the social media platform when it comes to engagement. Why? It’s visual.
Humans are inherently drawn to gathering information through sight. Instagram’s functionality appeals to just that: the use of images and videos to tell a story. Even more, we have the power of this content right in our hands! Being a mobile-exclusive app, it’s designed for simple usability and convenience for users on-the-go (which, let’s be honest, is all of us).
For businesses, Instagram is less about telling what you do and more about showing who you are. This platform allows your brand to showcase a personal, approachable side.
