Loryn Lyle
Founder of SILVR Agency & Medical Marketing Expert
Loryn has spent over 20 years transforming how medical practices approach digital marketing. As the founder of SILVR Agency, a boutique digital marketing firm serving medical practices nationwide, Loryn has guided hundreds of medical practices through competitive market landscapes, helping them establish dominant online presences and attract more patients. Her approach combines analytical rigor, deep medical industry expertise, and an unwavering commitment to client success.
What sets Loryn apart isn’t just her marketing acumen, but her unique foundation in science. With a Bachelor of Science in Biochemistry from the University of California, San Diego (2000-2004), Loryn brings an analytical mindset to every strategy she develops. This scientific background allows her to understand the complexities of medical practices, medical device companies, and healthcare compliance in ways that purely marketing-focused professionals often cannot. She doesn’t just market medical practices, she understands them.
From Biochemistry to Medical Marketing Dominance
Loryn’s career trajectory reflects a deliberate pivot from science to strategy. After earning her biochemistry degree in 2004, she pursued roles in the digital marketing industry, where she met her husband Brian Lyle at a large digital marketing firm in 2006. Together, they recognized an untapped opportunity: the medical industry needed specialized marketing expertise that balanced creativity with clinical accuracy and regulatory compliance.
In 2012, Loryn and her lifelong best friend Sarah Dawber founded SILVR Agency with just two employees and a clear mission, to help medical practices grow and dominate their markets. What began as a startup has evolved into a leading medical industry digital marketing firm. The agency now serves medical practices across the country with a fully remote, distributed team structure.
“True success in medical marketing means everyone wins, the practice, the patients, and the community,” Loryn often reflects, embodying her philosophy of being an advocate first and a marketer second. This principle guides every campaign SILVR develops.
Beyond the Agency: Personal Passions and Philosophy
Loryn’s commitment to excellence extends far beyond her professional life. As a dedicated mother, her daughter is her greatest motivation and inspiration, driving her to build a business that creates both impact and flexibility. This balance between motherhood and entrepreneurship informs her understanding of the challenges medical practice owners face in building thriving practices while maintaining fulfilling personal lives.
Outside the office, Loryn lives by the same principles she brings to her work: discipline, continuous improvement, and pushing boundaries. An avid wake surfer, she finds her flow on the water, where focus and balance become second nature. This passion for the sport reflects her approach to business: calculated risk-taking, constant refinement, and the thrill of mastering new challenges.
Fitness is non-negotiable in Loryn’s daily routine. She dedicates at least 1.5 hours each day to exercise, viewing physical strength as inseparable from mental clarity and professional performance. Combined with her commitment to clean eating and healthy living, Loryn embodies the longevity and wellness principles that many of her clients champion in their own practices.
“Level up in every way, shape, and form” isn’t just a mantra for Loryn. It’s a daily practice. Whether she’s optimizing a client’s digital strategy, mastering a new wake surfing technique, or pushing through a challenging workout, she approaches every aspect of life with the same intensity and dedication to excellence. This relentless drive to improve, to kick ass and take names, translates directly into the results she delivers for her clients.
Core Expertise and Specializations
Loryn’s expertise spans the full spectrum of digital marketing for medical practices:
AI Optimization and Search Engine Optimization (SEO): Loryn understands that the future of patient acquisition is being transformed by AI-powered search platforms like ChatGPT, Perplexity, and Google’s AI Overviews. She has pioneered strategies for optimizing medical practice websites to appear in AI-generated responses through Generative Engine Optimization (GEO), ensuring practices are recommended when patients ask AI platforms for healthcare provider recommendations. SILVR’s approach combines AI optimization with traditional SEO tactics, including content strategy built on E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness), technical optimization, local search optimization, and link building specifically tailored to healthcare practices. This comprehensive strategy ensures practices are discoverable across both AI-driven and traditional search experiences, capturing patients at every stage of their decision-making journey.
Social Media Strategy and Management: Beyond posting content, Loryn’s team develops comprehensive social media strategies that build community, establish authority, and drive patient engagement. This includes platform-specific optimization, paid social advertising, and content calendars aligned with practice goals. SILVR manages social media for practices across specialties including orthopedics, cosmetic surgery, dental, ophthalmology, and dermatology.
Medical Industry Compliance: One of Loryn’s greatest strengths is her mastery of healthcare marketing compliance. She navigates HIPAA regulations, privacy laws, cookie consent tools, and other regulatory requirements that many general marketing agencies overlook. This expertise protects practices from costly compliance violations while maintaining effective marketing campaigns. SILVR implements HIPAA-compliant marketing practices, CCPA and state privacy law expertise, and cookie consent implementation for healthcare websites.
AI-Driven Marketing Strategies: Recognizing the transformative potential of artificial intelligence, Loryn has positioned SILVR at the forefront of AI-driven marketing for medical practices. The agency uses AI-powered competitive analysis tools to identify market gaps, implements AI chatbots for patient engagement, and leverages predictive analytics for campaign optimization, giving clients a competitive edge in evolving digital landscapes.
Competitive Analysis and Reporting: Loryn believes that understanding what competitors don’t know is the key to market domination. SILVR’s competitive analysis services uncover gaps in competitor strategies, identify market opportunities, and provide actionable insights that inform every aspect of a practice’s digital presence.
Web Design and Development: A practice’s website is often the first impression patients have. Loryn’s team designs and develops websites that are not only visually compelling but also optimized for conversions, mobile responsiveness, and search engine visibility. SILVR’s web design process includes user experience optimization, conversion rate optimization, and integration with practice management systems.
Email Marketing: Loryn understands that email is one of the most effective channels for patient engagement and retention. She develops targeted email marketing campaigns that nurture patient relationships, promote services, and drive repeat visits. SILVR’s email marketing expertise includes list segmentation, personalized messaging, automated workflows, compliance with healthcare regulations, and performance analytics to ensure every campaign delivers measurable results.
CRM Strategy and Implementation (GoHighLevel Specialists): Loryn recognizes that effective patient relationship management is essential for practice growth, and has established SILVR as the premier GoHighLevel (GHL) resource for medical practices specializing in ophthalmology, plastic surgery, medical aesthetics, and weight and wellness. SILVR CRM, built on the powerful GoHighLevel platform, provides medical practices with HIPAA-compliant patient communication, automated workflows, and sophisticated marketing automation specifically designed for healthcare providers. Whether practices are using SILVR CRM or need expert support with their existing GoHighLevel setup, SILVR’s team provides comprehensive CRM services including system configuration and customization for medical practices, implementation and migration support, integration with existing practice management software, advanced workflow automation and patient journey mapping, staff training and ongoing support, and continuous optimization to maximize patient lifetime value and operational efficiency. SILVR’s deep expertise in GoHighLevel for healthcare makes them the trusted partner for medical practices seeking to leverage this powerful platform while maintaining compliance and delivering exceptional patient experiences.
Paid Advertising (PPC, Social Ads): From Google Ads to Facebook and Instagram advertising, Loryn’s team manages paid campaigns that deliver measurable ROI, ensuring every marketing dollar works harder.
Industry Partnerships and Recognition
Loryn’s expertise has earned her recognition and partnerships with leading medical device and pharmaceutical companies. She has worked with STAAR Surgical, a global leader in refractive surgery technology, developing marketing assets and training materials for surgical practices. Additionally, Loryn collaborates with Allergan Digital Consultants, advising on marketing strategies for practices offering Allergan products and services.
Her work with these industry leaders demonstrates her ability to bridge the gap between clinical expertise and effective marketing communication. This experience has given her deep insight into the unique marketing challenges faced by surgical and specialty practices.
Philosophy: Advocate First, Marketer Second
What truly distinguishes Loryn’s approach is her philosophy that marketing should serve the practice and its patients first. She believes that sustainable competitive advantage comes not from aggressive tactics or misleading claims, but from authentic positioning, genuine patient value, and transparent communication.
“When you advocate for your patients and your practice first, the marketing becomes a natural extension of your values,” Loryn explains. This advocate-first mentality defines her leadership. She doesn’t just execute campaigns, she partners with practices to understand their unique value propositions, patient demographics, clinical strengths, and long-term goals. Every strategy is built on this foundation of genuine partnership.
Leadership Philosophy: Collaboration and Continuous Improvement
Loryn’s leadership approach centers on collaboration, transparency, and continuous improvement. She believes that the best marketing results come from understanding client objectives deeply, evaluating current performance honestly, identifying genuine improvements, and executing strategies with precision. This iterative mindset, informed by her scientific background, ensures that every campaign is data-driven and continuously optimized based on real results.
Loryn’s commitment to her clients extends beyond campaign execution. She views herself as a strategic partner invested in her clients’ long-term success. This means being honest about what will and won’t work, prioritizing sustainable growth over quick wins, and maintaining the highest standards of compliance and ethical practice.
Why Medical Practices Choose Loryn and SILVR
Medical practices partner with Loryn and SILVR for several compelling reasons:
Specialized Medical Industry Knowledge: Unlike general marketing agencies, Loryn and her team understand the unique challenges, regulations, and opportunities within healthcare. This specialization translates to more effective, compliant, and results-driven campaigns.
Proven Track Record: Over 14+ years leading SILVR, Loryn has deployed thousands of successful campaigns for medical practices, from small independent practices to larger multi-location groups. The agency’s longevity and growth speak to client satisfaction and measurable results.
Advocate-First Philosophy: Practices appreciate working with a leader who prioritizes their success and their patients’ interests over aggressive upselling or unnecessary services.
Comprehensive Services: Rather than juggling multiple vendors, practices benefit from SILVR’s full-service approach, including SEO, social media, web design, paid advertising, compliance, and strategy, all coordinated under one roof.
National Reach with Specialized Expertise: SILVR serves medical practices across the country, bringing specialized medical marketing knowledge and national best practices to every engagement.
Mission and Vision
Loryn’s mission is clear and unwavering: help medical practices grow and dominate their markets. This isn’t about vanity metrics or inflated claims. It’s about sustainable growth built on authentic positioning, patient trust, and strategic execution.
Looking forward, Loryn continues to innovate in response to evolving digital landscapes. Whether navigating zero-click search, implementing AI-driven strategies, or adapting to new privacy regulations, she remains committed to keeping SILVR at the forefront of medical marketing innovation.
Frequently Asked Questions
How can I work with Loryn Lyle and SILVR Agency?
SILVR Agency works with medical practices of all sizes, from solo practitioners to multi-location groups. To discuss your practice’s digital marketing needs, contact SILVR directly through their website atwww.silvragency.com or call (888) 997-4587. The team will conduct a comprehensive audit of your current digital presence and recommend a customized strategy aligned with your growth goals.
What makes Loryn Lyle and SILVR different from other medical marketing agencies?
Loryn’s combination of specialized medical industry knowledge, a biochemistry background that informs her analytical approach, advocate-first philosophy, and comprehensive service offerings sets her apart. With 20+ years of marketing experience, she prioritizes long-term partnership and sustainable growth over quick wins, and maintains strict compliance with healthcare regulations while delivering creative, results-driven campaigns.
Can SILVR help with multiple aspects of my practice’s digital marketing?
Yes. SILVR offers integrated services including SEO, social media marketing, web design and development, paid advertising (PPC and social ads), email marketing, digital strategy, competitive analysis, and medical industry compliance consulting. This comprehensive approach ensures all aspects of your digital presence work together cohesively.
How does SILVR approach medical industry compliance in marketing?
SILVR has deep expertise in HIPAA regulations, privacy laws, cookie consent tools, and other healthcare marketing compliance requirements. The agency builds compliance into every campaign from the start, protecting practices from regulatory violations while maintaining marketing effectiveness.
What types of medical practices does SILVR serve?
SILVR has experience working with practices across multiple specialties, including orthopedics, cosmetic surgery, ophthalmology, dermatology, and surgical practices. Loryn’s specialized knowledge allows her to tailor strategies to the unique needs of each specialty.