How to Introduce a New Provider in a Medical Practice
Posted on September 11, 2026 in
Digital Marketing
Posted Sept 11, 2026 in Digital MarketingBy SILVR Agency, a marketing partner for aesthetic and medical practices.Introducing a new provider is the marketing work you do as soon as your offer is accepted. In this we cover, all the tactics from the bio, the photos on the website, the email…
How an Ophthalmology Practice Grew Its Google Reviews with SILVR CRM (GoHighLevel)
Posted on September 10, 2026 in
Ophthalmology Marketing
Posted Sept 10, 2026 in Ophthalmology MarketingBy SILVR Agency, a marketing partner for ophthalmology and medical practices.An ophthalmology practice we work with had been stuck at 156 Google reviews for months. Two months after we made one change, they were at 175. That's 19 new reviews and a 12 percent…
How We Marketed a New Laser Treatment for One of Our Med Spa Partners
Posted on August 17, 2026 in
Med Spa Marketing
SILVR / The Patient Journey By SILVR Agency, a marketing partner for aesthetic and medical practices. Here's how to market a new laser treatment: start before you buy the equipment, build web content so the new treatment gets found on AI and Google search, update your Google Business listing, and…
Email Marketing in GoHighLevel: The Aesthetic Practice’s Guide to Reaching the Inbox
Posted on July 31, 2026 in
Digital Marketing
SILVRGoHighLevel Email Healthcare Email Strategy Email marketing is one of the highest-return ways for an aesthetic practice to rebook patients and fill promotions. But an email that lands in spam never gets opened, no matter how good the offer. This guide shows how we keep patient email landing in the…
Google Business Profile Categories for Ophthalmology Practices: The 2026 Guide
Posted on May 28, 2026 in
Digital Marketing
Wrong GBP categories cost your practice real visibility before a patient ever finds your name. AI tools make this worse. They invent category names that sound right but do not exist in Google's actual picker. This is the verified category guide for ophthalmology practices and the marketers managing their profiles.…
What Google Ask Maps Means for Your Medical Practice
Posted on March 27, 2026 in
Digital Marketing
Google changed how patients search for medical practices in March 2026. The update is called Ask Maps, and it runs inside Google Maps. Understanding what it does and what it requires from your practice is worth 10 minutes of your time right now. This is not a minor interface tweak.…
Why Your Medical Practice Doesn’t Show Up in ChatGPT (And How to Fix It)
Posted on March 13, 2026 in
Digital Marketing
Your patients are Googling less. They are asking ChatGPT, Perplexity, and Google’s AI Overviews instead. And if your practice is not showing up in those answers, it is not because AI is broken. It is because your digital presence was built for a search engine that is no longer the…
How AI Search Is Changing Medical Practice Visibility and What SILVR Recommends
Posted on February 7, 2026 in
Digital Marketing
Artificial intelligence is rapidly changing how patients discover and evaluate medical practices. Platforms like ChatGPT, Gemini, and Perplexity are no longer just answering questions. They are shaping recommendations. For medical practices, this shift does not mean abandoning SEO or rebuilding everything from scratch. It means visibility is now earned through…
Digital Marketing Roadmap 2026 for Elective Healthcare Practices
Posted on January 8, 2026 in
Digital Marketing
Digital marketing for elective healthcare is changing rapidly. In 2026, success is no longer about being everywhere, it’s about being trusted, visible, and easy to choose. For ophthalmology, plastic surgery, bariatric surgery, medical spas, and health & wellness practices, this roadmap outlines the essential digital strategies required to attract local…
Instagram Quietly Changed How Reach Works. Here Is What Matters Now.
Posted on December 30, 2025 in
Digital Marketing
Instagram did not announce a major update. There was no big rollout or headline. But the signal changed. Hashtags are no longer the primary driver of reach on Instagram. If you are still relying on long hashtag lists to increase visibility, you are optimizing for how Instagram used to work,…
