AI Chatbots for Medical Practices and the Follow-Up That Comes Next
Posted on October 23, 2026 in
Digital Marketing
Authored by Loryn Lyle When I roll out an AI chatbot for a medical practice, I like to start with the website. We train it, review the answers and build confidence in how it responds before expanding into other channels. One of the things I want to know early is…
How to Get More Content Out of Your Before & After Photos
Posted on October 21, 2026 in
Plastic Surgery Marketing
What do you do when you get a really great before and after? You probably post it on Instagram, add it to your gallery, and move on. But here's the thing: there's so much more content sitting inside that one patient result. You have the photos. But you also have…
How Easy Is It to Book or Contact Your Practice?
Posted on October 16, 2026 in
Digital Marketing
Authored by Loryn Lyle We recently made a small update to a client’s website that’s worth sharing. The “Book Online” link was buried in the page content instead of appearing in the main menu on desktop and mobile. We added it to the header across the site, while keeping the…
Where Should Your Medical Practice Focus Its Review Requests?
Posted on October 16, 2026 in
Digital Marketing
Authored by Loryn Lyle A client emailed me recently with a question I think a lot of practices will recognize: “I have multiple providers and multiple review profiles. How do I help my team figure out where to ask patients for reviews?” It’s a good question. Your practice has a…
What to Do When Plastic Surgery Patients Ask ChatGPT What You Charge
Posted on September 24, 2026 in
Digital Marketing
What does AI tell patients about your practice? In 2026, this is a question every plastic surgeon should be considering for their marketing. A surgeon we work with called us with a concern. A patient had come in for a breast lift consultation. The consult went well, right up until…
How to Introduce a New Provider in a Medical Practice
Posted on September 11, 2026 in
Digital Marketing
By SILVR Agency, a marketing partner for aesthetic and medical practices. Introducing a new provider is the marketing work you do as soon as your offer is accepted. In this we cover, all the tactics from the bio, the photos on the website, the email announcement to your patient list,…
How an Ophthalmology Practice Grew Its Google Reviews with SILVR CRM (GoHighLevel)
Posted on September 10, 2026 in
Ophthalmology Marketing
Posted Sept 10, 2026 in Ophthalmology MarketingBy SILVR Agency, a marketing partner for ophthalmology and medical practices.An ophthalmology practice we work with had been stuck at 156 Google reviews for months. Two months after we made one change, they were at 175. That's 19 new reviews and a 12 percent…
How We Marketed a New Laser Treatment for One of Our Med Spa Partners
Posted on August 17, 2026 in
Med Spa Marketing
SILVR / The Patient Journey By SILVR Agency, a marketing partner for aesthetic and medical practices. Here's how to market a new laser treatment: start before you buy the equipment, build web content so the new treatment gets found on AI and Google search, update your Google Business listing, and…
Email Marketing in GoHighLevel: The Aesthetic Practice’s Guide to Reaching the Inbox
Posted on July 31, 2026 in
Digital Marketing
SILVRGoHighLevel Email Healthcare Email Strategy Email marketing is one of the highest-return ways for an aesthetic practice to rebook patients and fill promotions. But an email that lands in spam never gets opened, no matter how good the offer. This guide shows how we keep patient email landing in the…
Google Business Profile Categories for Ophthalmology Practices: The 2026 Guide
Posted on May 28, 2026 in
Digital Marketing
Wrong GBP categories cost your practice real visibility before a patient ever finds your name. AI tools make this worse. They invent category names that sound right but do not exist in Google's actual picker. This is the verified category guide for ophthalmology practices and the marketers managing their profiles.…
