What do you do when you get a really great before and after?
You probably post it on Instagram, add it to your gallery, and move on.
But here’s the thing: there’s so much more content sitting inside that one patient result.
You have the photos. But you also have the reason they came in. What was bothering them. Why they chose the treatment. How they feel now. And, if you catch it, their reaction when they see the result.
That’s the stuff that turns a before and after into a story.
And one good patient story can give you content for your website, social media, Reels, email, ads and more.
Before we get into that, if your team could use a little help taking better, more consistent before and after photos, we made you a quick guide.
GET THE BEFORE & AFTER PHOTO GUIDE
Start with the story
The next time you have a patient with a great result, don’t just take the after photo.
Ask them a few questions.
What brought you in?
What were you hoping to change?
Why did you finally decide to do it?
And now that you’ve had the treatment, how do you feel?
You don’t need to turn this into a formal interview. Pull out your phone and have a conversation.
Because when another patient sees that content, they’re not just looking at somebody else’s result. They may be thinking, “That’s exactly how I feel.”
And that’s what makes the story so valuable.
Capture the reaction, too
Here’s another easy one.
If the patient is about to see their result for the first time, ask if you can record it.
That’s it.
You don’t need a script. In fact, it’s probably better without one.
Capture the smile. The “oh my gosh.” The patient turning to look at themselves from another angle. Whatever happens naturally.
Now you have something the before and after photo alone can’t show: how the result made the patient feel.
Now look at what you have
One patient.
One great result.
But now you have the before and after, their story, their testimonial and potentially their reaction on video.
That can become a gallery case on your website. A Reel. A social post. An email. A testimonial. An ad. Content for the procedure page.
One patient can give you a whole lot of content.
And you didn’t have to schedule a content day or come up with something clever to post.
The content was already happening inside your practice.
You just needed to capture it.
Make it part of your process
Don’t wait until you see an amazing result and think, We should have filmed this.
Build content capture into the patient journey. Decide which procedures and patients you want to feature. Get the appropriate marketing consent. Have a consistent process for taking your before and after photos. And when you know you have a great case, take a few extra minutes to capture the story and reaction.
It doesn’t have to add much time to the appointment. It just needs to become part of the process.
Need help taking better before & after photos?
We’ve put together a simple guide your team can save, print or keep handy when taking patient photos.
GET THE BEFORE & AFTER PHOTO GUIDE
Already a SILVR client?
Have a great before and after you’d like us to add to your website?
We’ve made it easy to send your cases directly to our team.
See How to Send SILVR Your Before & After Photos