Tips & Resources

Google changed how patients search for medical practices in March 2026. The update is called Ask Maps, and it runs inside Google Maps. Understanding what it does and what it requires from your practice is worth 10 minutes of your time right now. This is not a minor interface tweak.…

Your patients are Googling less. They are asking ChatGPT, Perplexity, and Google’s AI Overviews instead. And if your practice is not showing up in those answers, it is not because AI is broken. It is because your digital presence was built for a search engine that is no longer the…

Artificial intelligence is rapidly changing how patients discover and evaluate medical practices. Platforms like ChatGPT, Gemini, and Perplexity are no longer just answering questions. They are shaping recommendations. For medical practices, this shift does not mean abandoning SEO or rebuilding everything from scratch. It means visibility is now earned through…

Digital marketing for elective healthcare is changing rapidly. In 2026, success is no longer about being everywhere, it’s about being trusted, visible, and easy to choose. For ophthalmology, plastic surgery, bariatric surgery, medical spas, and health & wellness practices, this roadmap outlines the essential digital strategies required to attract local…

Instagram did not announce a major update. There was no big rollout or headline. But the signal changed. Hashtags are no longer the primary driver of reach on Instagram. If you are still relying on long hashtag lists to increase visibility, you are optimizing for how Instagram used to work,…

If you're shopping for a Customer Relationship Management (CRM) system, software that handles patient communication, tracks marketing, and keeps everything organized, you've probably noticed most weren't built for healthcare. They're designed for generic businesses and fall short on the workflows medical practices actually need. They're designed for sales teams, real…

What You Need to Know About SB 140 Protect Your Business from Costly SMS Marketing Violations The landscape of SMS marketing is evolving rapidly, and staying compliant is more important than ever—especially in Texas. Senate Bill 140 (SB 140), which went into effect on September 1, 2023, introduced stricter rules…

Disclaimer: This is not legal advice. Consult with a healthcare attorney about your specific situation. The Key Points Don’t use brand names (Ozempic®, Wegovy®, Mounjaro™, Zepbound™) in marketing unless you offer the FDA-approved versions Don’t use generic names (semaglutide, tirzepatide) if offering compounded versions Even educational content about these medications…

As we step into 2025, the landscape of plastic surgery is evolving, influenced by shifts in patient preferences and advancements in medical technology. To thrive, practices must align their offerings with trending treatments and procedures—and deploy targeted strategies to reach the patients searching for them. Here’s how your practice can…

The tides are turning for medical practices specializing in elective procedures like plastic surgery, medical spas, and bariatric treatments. After a challenging period of economic uncertainty, optimism is making a strong comeback. It’s time for medical providers to lean into this renewed confidence by expanding their digital marketing efforts to…