Weight Loss Medication Marketing: What You Need to Know Now
Posted on April 3, 2025 in
Digital Marketing
Disclaimer: This is not legal advice. Consult with a healthcare attorney about your specific situation. The Key Points Don’t use brand names (Ozempic®, Wegovy®, Mounjaro™, Zepbound™) in marketing unless you offer the FDA-approved versions Don’t use generic names (semaglutide, tirzepatide) if offering compounded versions Even educational content about these medications…
2025 Plastic Surgery Trends: How to Market Your Practice for Success
Posted on January 22, 2025 in
Digital Marketing
As we step into 2025, the landscape of plastic surgery is evolving, influenced by shifts in patient preferences and advancements in medical technology. To thrive, practices must align their offerings with trending treatments and procedures—and deploy targeted strategies to reach the patients searching for them. Here’s how your practice can…
Why Medical Practices Should Lean Into the Economic Upswing: Consumer Confidence Is Driving Elective Procedures
Posted on January 10, 2025 in
Digital Marketing
The tides are turning for medical practices specializing in elective procedures like plastic surgery, medical spas, and bariatric treatments. After a challenging period of economic uncertainty, optimism is making a strong comeback. It’s time for medical providers to lean into this renewed confidence by expanding their digital marketing efforts to…
SEO Benchmarks for Success: Turning Traffic into Targeted Patient Engagement
Posted on November 6, 2024 in
Digital Marketing
Effective SEO is about driving real value for your medical practice—attracting patients and increasing market share. At SILVR, we focus on SEO that meets your practice’s business goals through expanding your patient base and strengthening authority in your field. Our SEO approach is purposefully designed to go beyond driving pageviews—we…
Zeiss Secret Shopped 100 Practices. Here are the 3 biggest opportunities they discovered.
Posted on August 27, 2024 in
Digital Marketing
Today’s article is a guest post from Troy Cole, founder of LogiCole Consulting and creator of the E3 Conversion System. His firm specializes in helping practices increase their conversions from lead to consult and consult to surgery. He recently joined Zeiss to present the results of the largest digital lead…
How to Create a UTM Link
Posted on November 3, 2023 in
Digital Marketing
Learn How to Add UTM Tracking to Your Marketing Campaigns In order to implement successful digital marketing, you need to understand the performance of your online campaigns. UTM links, sometimes called UTM codes, are a simple and effective way to add data-driven tracking to your marketing efforts. What is a…
