SOCIAL MEDIA
5 Reasons Medical Practices Should Use Their Own Website Instead of Linktree
For medical practices, every digital touchpoint should build trust, reinforce your brand, and guide patients toward action. While third-party tools like Linktree can be helpful, the most strategic and secure approach is to create a dedicated “link hub” page on your own website.
This simple shift increases control, improves conversions, strengthens SEO, and ensures a consistent patient experience across every platform your practice uses.
Social Media
What Is a Website-Based Link Hub?
A website-based link hub is a custom page, often titled “Start Here,” “Links,” or “Explore,” designed to function just like Linktree but with significantly greater flexibility.
On this page, you can embed:
- Custom buttons and calls to action
- Appointment scheduling widgets
- Contact forms
- Featured services or promotions
- Video content, testimonials, or education
- Tracking tools and analytics scripts
This gives your practice all the convenience of Linktree while keeping your branding, data, and patient experience under your complete control.
5 Reasons Medical Practices Should Use Their Own Website as a Linktree
1. Full Ownership, Branding, and Control
Linktree hosts your link hub on a separate platform, which means:
- Limited customization
- No control over third-party branding or ads
- No ability to fully match your brand experience
With your own website link hub:
- Your colors, fonts, and visuals stay consistent
- Patients remain in your branded environment
- You have complete creative and functional flexibility
- You maintain ADA and HIPAA-aligned configurations where applicable
Consistency builds trust, particularly in healthcare.
2. Use One Unified Link Across All Platforms
One of Linktree’s biggest limitations is that it can only be connected to one social profile at a time, which can become restrictive for practices managing multiple accounts or divisions.
By creating your own linktree-style webpage, you unlock the ability to use one unified link across all channels, including:
- TikTok
- YouTube
- Google Business Profile
- Email signatures
- Digital ads
- QR codes
- Printed materials
This single link can support all providers, all service lines, and all marketing campaigns. It eliminates the need to maintain multiple Linktree accounts while ensuring every touchpoint drives traffic back into your owned ecosystem.
3. Better Conversion Rates With Embedded Tools
A website-based link hub lets you embed high-value elements that Linktree cannot support, including:
- Appointment widgets
- Virtual consultation tools
- Lead capture forms
- Patient education content
- Before-and-after galleries
- New patient offers
Instead of sending users away to a third-party page, you enable them to take action immediately. This results in higher conversion rates and a smoother patient experience.
4. SEO Benefits and Increased Website Authority
Every time you send users to Linktree, you send valuable traffic and engagement signals away from your website.
A website-based link hub:
- Keeps traffic on your domain
- Strengthens your SEO authority
- Allows your content to be indexed
- Extends patient time on site
- Supports stronger retargeting opportunities
For competitive medical specialties such as weight loss, aesthetics, ophthalmology, and HRT, this added authority can significantly improve search performance.
5. Superior Tracking, Analytics, and Optimization
Using your own website gives you robust analytics options that far exceed Linktree’s capabilities.
You can fully track:
- Button taps
- Scroll depth
- Page engagement
- User behavior
- Conversion paths
- Calendar interactions
And integrate with:
- GA4
- Meta Pixel
- Google Ads tracking
- CallRail
- GoHighLevel
- UTM parameters
This makes your link hub a measurable, optimizable component of your entire digital ecosystem, not just a static landing page.
Make the Most of Your Social Media Traffic
Creating great content is only half the work. Ensuring patients can easily find your services, book appointments, and engage with your practice is what drives real growth.
By replacing Linktree with a custom link hub on your website, you gain:
- Better branding
- Stronger SEO
- Higher conversions
- More accurate analytics
- A unified link for every channel
- A seamless, professional patient experience
If you would like help designing a high-performing link hub page or integrating it into your broader digital marketing strategy, our team at SILVR Agency is here to support your goals.
Contact us to learn more about how we help businesses reach their goals or follow us on social for more marketing tips.
