SILVR / The Patient Journey
Here’s how to market a new laser treatment: start before you buy the equipment, build web content so the new treatment gets found on AI and Google search, update your Google Business listing, and promote an in-house event with a landing page, email, and SMS. That’s the system we built for one of our med spa partners, and we had enough lead time to do it right.
What we loved about this project is that the client reached out to us while she was still considering buying the lasers. That gave us plenty of time to think it through. It’s the classic med spa problem: the treatment is ready long before the marketing is. Together we built a plan to promote the laser and get what we’re really after, which is butts in seats.
Because we came in early, we could plan the marketing and the launch together instead of scrambling after the equipment showed up. That head start is the whole reason this went as smoothly as it did, and it’s what we want to walk you through here.
Our goals: getting found on AI, in traditional search and filling an in-house event
We kept this simple. We had two things we wanted to accomplish for the practice, and everything we built pointed back to one of them.
- Make sure the med spa shows up when people search for laser treatments, or the conditions those lasers treat, on AI and Google search.
- Use automation to build awareness with their current patients through an in-house event where patients could come and learn about the procedures.
One more thing worth saying before we get into the how. This same approach works for any new service a practice wants to market. It doesn’t have to be a laser. If you’re adding an injectable, a body treatment, or a whole new category of care, the plan looks a lot like this.
When to start marketing a new laser treatment (before you buy the equipment)
Here’s the shift we’d love more practice owners to make. Rather than treating marketing as an afterthought, think about marketing when you’re considering purchasing new technology. The two decisions belong together.
When you plan the marketing early, you’re not playing catch-up later. You’re building awareness and exposure before the service even goes live. That’s how the practice ends up getting attention right when people are already searching for what you offer.
That’s exactly what happened here. The client came to us while she was still weighing the purchase, so by the time the laser was ready, the content was ready too. The searching and the offering lined up instead of missing each other.
What we did to market the new laser treatment
The practice is offering a new service. Because we had plenty of lead time to think about it, here’s the approach we took.
- We authored new content to promote the service through AI and search.
- We also added the service to the client’s Google Business listing.
- We built a landing page in the GoHighLevel CRM offered through SILVR to promote the event and capture RSVPs.
- We ran email and SMS campaigns to promote the event to their existing patients.
- We set up nurture emails and texts to improve show rates and build excitement before the event.
Web content that gets the new treatment found on AI and Google search
On the content, we wrote it the way patients actually ask about these treatments. Plain language first, the clinical term second. We named the conditions the laser treats and answered the questions people have before they book. That’s what both a nervous patient and an AI model can read and trust.
Updating the Google Business listing so the new service shows up locally
On the Google listing, we made sure the new service was there with a clear description that matched the website. For a lot of local patients, the Google listing is the first thing they see. When it’s current, it builds trust before anyone reaches the site.
Promoting the event with a GoHighLevel landing page, email, and SMS
On the event, we leaned on the GoHighLevel CRM offered through SILVR to do the heavy lifting. We built a landing page to promote the event and capture every RSVP in one place. Then we ran email and SMS campaigns to get the word out to their existing patients, and we set up nurture emails and texts leading up to the day to improve show rates and build a little excitement. When someone signs up, their information flows straight into the CRM, and from there the confirmations and reminders go out on their own. The practice gets to run the event instead of chasing the logistics.
As a general benchmark, healthy aesthetic and medical practices tend to see email open rates in the 30 to 40 percent range. That’s a benchmark, not a promise. Your own numbers depend on your list and how well you’ve cared for it.
Thinking about marketing a new treatment of your own?
If you’re weighing new technology, that’s the moment to talk about marketing it. We’ll help you plan the content, the listing, and the event so people find you right when they’re searching.
Common questions about marketing a new laser treatment
When should you start marketing a new procedure?
As early as you can, ideally while you’re still weighing the purchase. Planning the marketing alongside the equipment means the content is ready when the service goes live. You build awareness before launch instead of scrambling after it.
How do you get a new treatment found on AI and Google?
You give the service its own clear content, written the way patients actually ask about it. Name the treatment and the conditions it addresses in plain language. AI tools and Google both reward pages that answer real questions directly, so that’s what we write.
How does a CRM help fill an in-house event?
It gives you one landing page to promote the event and capture every RSVP, then handles the promotion and follow-up for you. You can run email and SMS campaigns to your patients, send nurture messages that build excitement and improve show rates, and let confirmations and reminders go out on their own. That keeps attendance warm without adding work for your front desk. We use the GoHighLevel CRM offered through SILVR for this.
Does this approach work for any new service?
Yes. It doesn’t have to be a laser. Whether you’re adding an injectable, a body treatment, or a new category of care, the plan is the same: findable content, an updated Google listing, and an event supported by automation.